Too many children and young people are physically inactive and drop out of sport as they get older. Engaging children early on is vital to building a sporting habit for life.

A person’s attitude towards sport is shaped by their experience as a child, and many people drop out of regular sport before they even reach the age of 14. School is key – a positive experience of sport at school can contribute to a lifetime of participation and a negative experience may narrow perceptions of sport and put someone off forever.

Cricket and other sports can help children build the skills and confidence needed for a healthy life, while developing personal and social wellbeing.

Only one in five children meet the Chief Medical Officer’s requirements of 60 minutes physical activity per day. They are even less likely to be active if they are a girl, ethnic minority or from a low socio-economic background.

Our 2023 Targets

• Get 500 children involved in community sport
• Work with 500 children with Special Needs
• Work with over 60 mainstream and special schools
• Work with 30 schools to bring 1,800 children out to our Cricket & Countryside Days
• Work with over 4,300 young people
• Create opportunities for 40 volunteers generating over 600 hours of coaching time
• Reach over 1,000 primary school children delivering curriculum cricket, basketball and other sports